Italian craftsmanship in conversation with partners and architects, from Miami to New York.
There are conversations that no remote tool can replace: face-to-face meetings with the partners and designers we work with, where new developments are best presented and the essence of what clients are looking for can truly be understood.
With this in mind, from September 28 to October 2, 2026, our sales team travelled along the East Coast of the United States, from Miami to Boston and on to New York. We met with the retailers who showcase our kitchens and discussed collections and materials with architects and interior designers working in the luxury residential sector.
The first stop was with a long-standing partner in Florida, with whom we have been collaborating on complete residential projects for years. These include not only the main kitchen, the “chef kitchen”, but also bathroom furniture, laundry rooms and mudrooms (the entrance area typical of American homes). We met with the sales managers to discuss ongoing projects and were pleased to hear why the client continues to work with us: product quality, very fast response times from our technical department on drawings, and product precision at the time of installation.
In the Downtown district, Yamini Kitchens is installing a new OldLine kitchen in its showroom. We took the opportunity to hold an in-depth session with the owners and sales team, based on a presentation prepared specifically for their showroom and samples of our wood finishes.
At every meeting, we brought wood samples. In a solid wood kitchen, the grain, weight and feel of the finish are details that a catalogue photograph can only convey to a limited extent. For those selling our kitchens, these samples are the most tangible way to put the product directly into the hands of the end customer. It is the simplest way to explain what fine craftsmanship means without having to describe it in abstract terms.
Alongside the samples, we gave a preview of a new metal finish that will be added to the 2027 catalogue: a design that our contacts had not yet seen from any other kitchen manufacturer.
We also left our existing partners a small gift made in our own workshop in Mareno di Piave: a heart in Canaletto walnut bearing the OldLine brand.
The partner we visited in Boston has believed in OldLine from the very beginning, choosing to display one of our kitchens in their showroom as soon as our collaboration began.
It is a relationship built over the years through mutual visits: the owners have come to see us at our company in Mareno di Piave several times, and we have also visited them on numerous occasions. This time, we presented our latest developments to all the sales managers, who work directly with end customers and oversee their projects.
Thanks to the trust and collaborative relationship we have built over the years, the focus of our meeting was the possibility for OldLine to produce an “inset” kitchen, a style and look that is in demand in the US market. We returned from the trip committed to beginning tests on this type of kitchen construction. It was a very constructive step forward for the OldLine project in the United States.
With the managers at Muretti, a company we collaborate with, we reviewed the latest collection updates.
An important part of our New York visit was dedicated to design professionals.
Architect Milan Michail, who works in Montclair, New Jersey, has already completed several projects with OldLine. He joined us in Manhattan to take a closer look at our latest collections. As he examined the wood samples, he told us that in all his years of work, he had never seen a company capable of combining such outstanding quality with such beautiful collections.
We then held further meetings with architects in the Brooklyn area, presenting our collections and discussing wood species and finishes with samples in hand. The collections that attracted the most interest during the week were Incanto, Dolce Vita and Artemisia.
Each meeting gave us valuable insights and specific feedback on how to approach projects and the challenges involved in managing a construction project across the Atlantic. We will explore these topics in future articles dedicated to the way we work alongside design professionals.
As we return home, one thing is clear: the craftsmanship behind every detail and a Made in Italy quality you can recognise by touch speak the same language in Miami, Boston and New York. This trip to the US has once again reminded us that distances may change, but the way we work does not: every OldLine project carries with it the time, dedication and care of our woodworking workshop.